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Shopping Cart Software
Shopping cart software, key to the management of electronic shopping cart sites, helps online customers find product on retail sites, select products that they wish to buy, place the products in a virtual basket, and finish the transaction by purchasing their selections.
Shopping cart software manages the two major components of an electronic commerce site: the “storefront”--that is the pages that customers see when they're on the site (included among these are the catalog of products, search pages, and the basket/checkout pages)--and the administrative pages--those that website owners and programmers use to run, update, and manage the site. The storefront should include catalog pages that present the products for sale with clear, easy-to-understand information, attractive layouts, photos, graphics, and easy access. A search feature that allows customers to search for specific products--by name, description, or by item/part/catalog number--is also a key component as well pages for special sales and promotions. The software should also give customers ready access to their account information (including ways to retrieve forgotten passwords) as well as ways to interact with customer service in case of problems with ordering or using the website. On the administrative side, good shopping cart software will allow for easy management of the electronic commerce site. It will allow full control of the way in which products are presented on the site as well as the overall look of the site itself. The administration functions of the software should also allow an option to place the merchandise into categories as determined by the owner of the site and allow the easy modification of variables (prices, sizes, special sales, "buy one, get one free," etc.) for all products. Included in that should be the ability to modify variables for multiple products without having to input the changes over and over. The administrative function of shopping cart software should also be able to manage the flow of orders from inventory to processing and from packaging to shipping and, if needed, returns, customer credits and refunds. Good shopping cart software will also allow sites to offer flexible choices for shipping and methods of payment (including different credit cards, COD shipments, invoice sales to wholesale vendors--whatever the company usually offers). Shopping cart software allows owners to manage, maintain, and update their e-commerce sites from anywhere in the world and to process credit card payments in real time. It also allows owners to control inventory and keep track of sales trends and product flow.
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